Category: Tips

ABCD Investing in video content is one of the smartest moves you can make for your small business. Video has become a key tool for marketing, boosting engagement, and increasing brand awareness. But if you’re new to video production, it can be challenging to determine how much to budget. Here’s a guide to help you […]

How to Estimate Your Budget for Brand Videos: A Guide for Small Businesses Investing in video content is one of the smartest moves you can make for your small business. Video has become a key tool for marketing, boosting engagement, and increasing brand awareness. But if you’re new to video production, it can be challenging […]

When to Go Big on Your Brand Video Budget (And When You Don’t Have To) Let’s be real: not all videos are created equal, and neither are their budgets. If you’re a Small-Medium brand looking to dominate TikTok, you probably don’t need a Hollywood-style production. A snappy, fun video shot with a smartphone can often […]

Video: In-House vs. Outsource—Which One Works Better for Your Brand? Videos are a powerful tool for communicating with your audience, building trust with customers, and boosting your brand image. With such a crucial role in today’s competitive business landscape, brands and companies need to consistently produce high-quality videos for platforms like social media, TV, billboards, […]