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How AI Supercharged Sunlight Ramadan Campaign: 100 Videos in Just 8 Hours

Writer's picture: Ayudya MahaswaniAyudya Mahaswani

Updated: Dec 25, 2024



Creating 100 videos in a single day might sound like a marketing pipe dream, but with the power of AI, it became our reality. The challenge? Sunlight’s Ramadan campaign, featuring 100 of Indonesia’s favorite dishes, with only 7 days to prepare and 8 hours to shoot.


The Concept

The idea was simple yet ambitious: capture Ringgo Agus Rahman and Sabai Morscheck chatting casually while showcasing delicious dishes and, of course, dirty plates needing Sunlight. From the 100 chosen dishes, 40 unique plates had to make it into the final videos



How Production House Jakarta maximizing production for Ramadhan campaign


Overcoming Production Challenges

Buying pre-made food seemed like an easy shortcut, but aesthetics mattered. Our food stylists worried about issues like unappealing grease in soups or mismatched dishes. So, we set up a pop-up kitchen on-site, where four food stylists worked tirelessly to prep and garnish each dish. To save time, meals were partially prepared ahead and finished on set just before filming, ensuring every plate looked delicious on camera.


AI to the Rescue

Here’s where things got futuristic. Instead of filming individual intros for all 100 dishes, we recorded just two minutes of dialogue with Ringgo and Sabai, capturing every word and lip movement with precision. From this, AI took over—replacing names and tailoring each video intro to match the dish being searched.

For instance, if someone searched for "opor ayam," they’d see Ringgo saying, “Looking for an opor ayam recipe?” It felt personal, interactive, and 100% efficient.


The Results

Thanks to AI, we help Agency partner delivered 100 personalized videos in just 8 hours shooting,keeping costs low and creativity high. The campaign was a massive success, driving engagement, boosting brand affinity, and increasing market share.


AI Meets Creativity

This project proved that AI isn’t just a tool—it’s a game-changer for creative industries. It allowed us to combine smart technology with human expertise to pull off what once seemed impossible.

At the end of the day, this wasn’t just about making ads; it was about redefining how we approach creative challenges. And honestly? We can’t wait to do it again.








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