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Video: In-House vs. Outsource—Which One Works Better for Your Brand?

Writer's picture: Ayudya MahaswaniAyudya Mahaswani

Videos are a powerful tool for communicating with your audience, building trust with customers, and boosting your brand image. With such a crucial role in today’s competitive business landscape, brands and companies need to consistently produce high-quality videos for platforms like social media, TV, billboards, and more.

But here’s the question: Should you produce videos in-house or outsource them?


In-House Production

Producing videos in-house means using your internal team. While this can save costs and allow for flexible scheduling, it often comes with trade-offs. Many in-house teams have members juggling multiple roles, like a videographer doubling as an editor or a creative director stepping in as a producer.

This setup works well for quick, fast-paced content like Instagram Reels or TikTok videos. However, when it comes to more complex projects like YouTube ads or TV commercials, this multi-tasking approach can lead to a lack of focus and lower-quality output.


Outsourcing Production

For large-scale productions, outsourcing to a professional production house often delivers better results. These teams are made up of specialists, each with a specific skill set—from finding the perfect shooting location to casting talent and handling wardrobe. Production houses also bring years of experience and the expertise needed for more intricate projects.

While outsourcing may seem more expensive, it often provides creative, out-of-the-box ideas that make your videos stand out. Plus, you can relax knowing that every detail, from pre-production to editing, is being handled by experts.


When to Outsource?

If your in-house team is overwhelmed or your project requires a more sophisticated touch, it might be time to bring in an external team. Outsourcing is especially helpful for projects with tight deadlines, complex requirements, or a need for fresh creative perspectives.


How to Choose the Right Production House

Before you pick a production house, take a close look at their portfolio. Check their track record and see if they’ve worked on similar projects to yours. If budget is a concern, find a production house within your price range that still delivers quality results.

Another plus? Look for production houses with a strong network of freelance talent. At High Angle, for instance, we tap into a wide range of skilled freelancers tailored to each project’s needs. Our experience spans industries, from corporate videos to full-scale TV commercials, ensuring we have the expertise for any challenge.

Lastly, clear communication is key. Make sure your vision is well conveyed, so the production house can bring it to life exactly how you imagined—or even better!

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